a recipe for success

(swah-rey) is St. Pete’s trendy Dessert Bar – a spot for scratch-made desserts that are paired with alcoholic or non-alcoholic beverage and served with love & kindness.


Our Story

IT STARTS WITH A CRAVING

(swah-rey) is now a multi-location dessert bar that opened in St. Petersburg, Florida in 2015. 

The business started to simply solve the problem of Leslie Ann’s dessert cravings.  Long drives throughout the Tampa Bay Area led to endless searching for scratch-made cakes and other desserts that are available in the evening hours. 

 

Picking

BUILT FROM SCRATCH

We quickly realized that scratch-made, never frozen desserts are scarce within the Tampa Bay Area, never mind if you wanted to be an adult and pair a dessert with a glass of wine, champagne or even a beer!   We decided that (swah-rey) a dessert bar, was the answer to this problem.  

Design

DESIGNED WITH A MISSION IN MIND

We set out to design the best dessert recipes, paired with the best beverage, baked by the most talented women in St. Pete and served by the kindest people!

Who doesn’t love the sultry sophistication that the French language offers?  Inspired by the French word ‘soiree’, meaning a party or reception held in the evening, the word embodied the dream of Leslie Ann’s dessert bar.  With some creativity, inspired by her Mother, the phonetic spelling of the French word, soirée, became (swah-rey).  The obvious choice for a dessert bar born within the city of St. Petersburg, which is full of art, whimsy, character, and parties. 

Crafting

CELEBRATING OUR GROWTH EVERYDAY

With an endless and equal love for celebrations and cake, Leslie Ann believed that there is always a reason to celebrate each and every day.  (swah-rey) provides the perfect place and perfect dessert options to have you eating a different dessert every day of the month.  

AND… the story doesn’t end there.  Having opened our 2nd location in 2018, (swah-rey) will continue to grow into a regional brand that is synonymous with great desserts and kind people.  

Design

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